Of course, there are many decisions to be made before launching into any kind of advertising campaign:

Is Press, Internet, Television or Radio going to be most effective?
How do we decide how much we should spend on a campaign?
How do we know how successful it's been?

Anyone who has ever worked with a Marketing Department will know that "advertising" is that black hole into which you can pour every last penny, with nothing more than promises of 'better things to come' in return. You'll will doubtless be glad to know that we adopt a slightly different approach.

Advertising is an investment and has to be treated as such.

Only by asking yourself what exactly you want to achieve can you even begin to work out how to go about it. Similarly, only by deciding how you'll measure the success of your advertising can you determine whether your money's been well spent, or just added to the 'black hole'.

From the initial ideas through to the post-campaign review, @cclaim's expertise will guide you through the maze of options that face you and help you to decide upon the best solution for you and your business.